Good product managers are customer-obsessed. They build products and features that will solve their customers' problems. But Peter Yang from Reddit argues that great product managers focus on how products make customers feel. Dive into this episode with us as Peter teaches us all about the emotional wheel and how PMs can learn a thing or two from gaming.

Is product sense a superpower? In this candid conversation, Webflow PM Frank Ramirez, details the tough transition he made into product management, the mistakes early PMs make, and much more. This episode may even help you discover your PM superpower!

It's always a good idea to talk to your customers. But Hinge's Chief Product Officer, Michelle Parsons, thinks we're looking for the wrong things in our user interviews. In this episode of Product to Product, Latif and Michelle dissect how a good product sense might actually make you prioritize quantitative data over qualitative data. Michelle brings a wealth of experiences from her time at Netflix, Spotify, and Kayak. You might want to share this episode with your product friends.

Product sense is more than a gut feeling or intuition. Avrum Laurie, VP of Product at Wealthsimple, walks us through a scientific approach to employing product sense predictably and effectively.

Data is important but it's only one piece of the puzzle. Kristin Chen, the CEO of Top.gg, reminds us that data can only show us where a fire is but not what caused it.  In this episode of Product to Product, Kristin guides Latif through her most noteworthy product management experiences from Soundcloud, Pinterest, and Twitch. Now, as she leads Top.gg, you'll learn how she's deploying product sense as a startup CEO.

Don't get too comfy once you've found product-market fit! Our guest today, Ramli John, warns companies that if they don't keep their thumb on the pulse of their customers they could lose their market. On this inaugural episode of Product to Product's season 8, Latif and Ramli dive into what product sense looks like in a number of contexts. Throughout this conversation you'll hear them cover a range of topics; from customer stories to product-led growth.

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.) For Abhi Bhatt,  Head of Product at Alexa Identity, who’s worked on innovative and category shaping products (like the first generation Motorola Razr phone and North’s AR smart glasses), early adopters and laggard customers give the most insightful feedback.  He says product teams need to work backwards when building something that hasn’t been done before. You’ll need to...

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.)  Shopify Product Lead Sarah Pyo says it’s crucial for PMs to be close to user feedback; by joining customer calls, reviewing feedback channels and blocking out time with the customer success team. These sessions, called “bridge the gap” meetings at Shopify, remind PMs that empathy is the core of user-centric products. It’s easy to lose sight of this as you’re working with...

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.)  Ditch the MVP, embrace the MLP and listen to your users, says Veronica Hudson, senior PM at Twilio at the time of the interview (She’s now at ActiveCampaign in the senior PM role.). A product can be viable, but are customers going to use it? She says PMs should figure out what the problem you’re solving is and pinpoint who you can solve it most widely for. The goal of an...

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)  Fire the customer if you need, says Asheesh Birla, Ripple’s SVP of Product, when talking about the importance of customer segmentation. Asheesh says if your company is going after the wrong customer and fixated on why they’re unhappy, it’s time to re-evaluate if they’re a fit for your product. Instead, the winning Venn diagram in his opinion is this: a customer segment whose pain points your product can easily...

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)  Build a product that’s 10X better than your competition, said Jeetu Patel, Box’s Chief Product and Chief Strategy Officer, in the new episode of Roadmunk’s Product to Product podcast. Jeetu says in order to do this, a product company shouldn’t obsess about the competition, but should focus on their customers. He adds that if you’re just replicating another product, a user won’t see the value in switching their...

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.) We’re back with another episode of Product to Product, a podcast brought to you by Roadmunk. In this episode, Christine Yoon, a Product Manager within Hubspot’s Business Enablement team, says having a solid mission is critical to justifying why an idea is prioritized. This mission is what makes it easier to say no to requests that don’t fall directly inline with the goal. As a PM, Christine likes to start by...

Hey product people,  (Disclaimer: These episodes were recorded prior to the coronavirus outbreak.) We’re back with another episode of Product to Product, a podcast brought to you by Roadmunk. In this episode, Niki Agrawal, a PM at Bumble, says while users influence most of the problems Niki’s team looks to solve, it’s up to the PMs and stakeholders that have influence to determine what will actually be shipped. With Niki’s team, they also take the input from their BI (business...

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.) Season 6 of Product to Product is back with episode 2. This season, we’re talking about feedback and idea management. In this episode, Rose Yao, a Senior Director of Product at Google Maps Platform, says feedback and idea management is part science and part art. PMs can look at data to determine the ROI and impact the feature will have, but it’s also important to seek out patterns, she says. Propose big...

Season six of Roadmunk’s Product to Product podcast is back and we’ve given it a refresh! A new format, host and style. Thank you so much for following along and listening to our previous episodes. We really appreciate it. This season, we’re talking about feedback and idea management. How does your team go from feedback to feature? And that isn’t the only new thing at Roadmunk. We’re also super excited to share the feedback and idea management suite we just shipped. Now with Roadmunk, you...

During rapid growth, a company runs the risk of creating silos and diminishing overall productivity. There needs to be a balance between being independent, yet engaged with company’s business goals, which sometimes means a complete reorganization of the company’s org structure.  In this episode, Nick Caldwell, Chief Product Officer at Looker, shares three items in his tool kit for hyperscaling. He says although the tool kit isn’t prescriptive, you can pick and choose what fits best for your...

After the long, stressful and expensive process of hiring and onboarding a new employee to your team, what comes next is retaining the all-star you’ve just hired. Product companies with a low talent churn creates stronger company culture as well as loyalty. However, building a retention culture isn’t easy and it often takes up a lot of the PM’s time.  In this episode, David Cutler, a Product Director at Spotify, says you need to extract the highest value from someone in your product company...

Getting stakeholder alignment is an idea in the product world that seems like an obvious objective, but it’s often one of the toughest parts of a PM’s job. It’s worth investing the time to make sure everyone’s on board with your business objectives even if it feels redundant.  In this episode, Priya Wellington, the Group PM at Medium, says over communicating is key to aligning stakeholders, especially at media companies where the editorial department is a major stakeholder. She adds that...

Nobody likes to be in debt and technical debt, the deliberate shortcuts made to ship your product faster, but that end up taking more time to fix, is no different. In this episode, we talk to John Hung, a PM from Asana, about how he makes the business case to stakeholders to clean up tech debt. John adds that ignoring tech debt will only lead to “death by a thousand paper cuts” and hinder your product org’s scalability. If you liked what you heard, please rate, review and subscribe! Find...

We recently hosted a panel discussion with two veteran PMs in Toronto as part of our Product 2 Product event series...and we recorded it!  In this episode, Shopify’s VP Product & GM of Platform, Brandon Chu, and Christina Perdikoulias, DigitalEd’s President and CEO, talk about how to set the strategy and culture in the early stages of a product team. Brandon says that you need to trust the PMs you’ve hired, otherwise, why hire them at all? (Sometimes, you need to learn to let go!)...

As a product company scales, the complexity of the business also increases. The more employees there are building your product, the more coordination happens between several teams. One of the challenges of a growing product organisation is the need for consistency and order. For a scaling product company that has cross functional teams, a lack of structure can frustrate people and bottleneck other goals that are being prioritised. In this episode, Forrester’s VP and Group Director of Product...

Product to Product, a podcast for / by product people, is back for season 5!  This season, we’re diving into the growing pains of a scaling product company. We’ll be giving PMs tactical advice on how to overcome common roadblocks when their teams are going through crazy growth. To kick off this season, we have Cem Kansu talking to us about programs and techniques he uses to make sure new hires are set up for success right from the start.  The onboarding process is more than just having a...

Your most loyal users will help you find your next most loyal user—through referrals. Airbnb's Pratik Shah says they’ll also stick around longer.

The average SaaS company spends 8 hours on pricing—don’t do this. Asana's Katie Guzman walks us through how a $$ strategy can evolve with your product.