Season 2 is all about product-led growth! Ben Williams is a friend and an amazingly structured advisor in the product-led growth space. If you have ever wondered specifically how we structure our work, either as someone that looks into advising themselves or as a company that wonders how this episode is for you. Timestamps: 0:00 Ben’s introduction and relevance to Leah 02:20 What do people get wrong about Ben? 03:20 Ben’s model as a consultant in the product-led growth space 04:50 Going full-time as an advisor, how to make the scary jump 08:40 The Growth model Rubick’s cube: How to explain growth motions 13:28 PLG is easy in principle but hard in practice to pivot towards 15:25 What steps do we always take at the beginning of PLG? 18:15 Companies need to be intentional about their data and the structure around it 21:41 Centralizing data competency vs. data organization 25:05 The deal with engagement metrics and why should use them more 27:50 Why engagement is not measured properly and the effects of it 33:40 Breadth of engagement vs depth of engagement 37:03 Engagement is not only a function of your customer but of your employees as well 39:00 How to engage with Ben Leah on Linkedin / Twitter / Youtube