Season 2 of the Productea, product-led growth! April is an expert in positioning and she graced me with her presence to talk about it. Turns out we are quite fun together and spilling the tea with her was incredibly fun. She even managed to interrupt me at times. “Creating a safety net for me messing up unlocked me” What an incredible time and learnings she shared in her typical direct way. Timestamps: 0:00 April’s Introduction 02:30 What do people get wrong about you April? 04:15 April’s path to consulting and being empowered because of choice 07:20 April interviewing Leah. What has changed in the last 2 decades in our industry 09:30 How startups used to be built in the past vs. today 12:00 The effect of venture capital being everywhere 14:30 Positioning vs Messaging 18:30 The fear of having to “decide” to serve certain customers and how to get around it 25:50 Hacks vs. scaleable, repeatable tactics 30:10 Charging for leverage instead of scarcity 33:00 How do you deal with impostor syndrome? 33:20 Putting others on a pedestal 39:10 The one advice April wished she had earlier in her career 44:15 What trend do you see in the industry that you bet on? “Growth Hacking” 47:00 Trying to copy things instead of thinking about what you can sustain Shownotes April Dunford: Obviously Awesome (Amazon) Rise & Trout: Positioning the Battle for your Mind Connect! April’s Linkedin: https://www.linkedin.com/in/aprildunford/ April’s Website: https://www.aprildunford.com/ Connect with Leah: https://linktr.ee/leahtharin Leah on Linkedin / Twitter / Youtube