Season 2 of the ProducTea! We discuss key distinctions in B2B contexts, notably between buyers and users, and individual versus team metrics. The importance of KPI design in product-led companies and why you can’t skip on this secret weapon, the critique of being in large tech corporations right now, and we explore the benefits of API-first companies in terms of retention. Timestamps: 01:00 Sam’s Introduction 06:50 Sam’s best growth experiences to move her forward 12:00 Differentiate between buyers and users in B2B 14:45 Individual vs Team metrics 19:13 Companies quitting product-led growth 21:38 Net Dollar Retention is a metric you probably get wrong 24:00 Doing “product” in product-led vs. sales-led companies: KPI Design is a secret weapon that you can’t outsource 28:10 Uncomfortable Truths in tech, don’t be in big companies right now 34:35 Retainer and Full-Time roles feeding the content recycling machine 37:55 Using control over your calendar to battle insecurities 39:55 A lot of people depend on your decisions as a “Head of” 41:30 Context switching matters more than the number of hours you have available 45:10 API-first companies have an insane retention advantage Sam’s Linkedin: https://www.linkedin.com/in/sam-crowell-richard/ Leah on Linkedin / Twitter / Youtube