Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership. Benjamin Lamson had a great exit and no more sleep due to having a baby at home. His insecurities with rising success, how he manages to deal with it day by day, and how Jobs-to-be-done can be brought into an early-stage company. A great conversation with a sales leader turned product-led growth lover! Timestamps: 05:00 Are you only a real salesperson if you have a gong at home that you ring after closing a deal? 07:20 Product-led Sales 10:30 Should we give people money for closing contracts in early-stage companies? 14:22 Early-stage hire mistakes in the past 18:00 Everyone becomes more efficient and cross-functional, breaking down those silos, what about big companies? 26:05 What is wrong with our startup scene? Founders accepted valuations that were ridiculous. 33:15 Compassion as a founder towards other entrepreneurs’ loneliness. 38:20 Jobs to be done in startups on a shoestring budget 47:15 Being extremely specific about your ideal customer and applying it to business decisions 49:35 Initial price points for a company offering 54:40 Insecurities and Impostor Syndrome 64:40 AI will impact every product. Leah on Linkedin / Twitter / Youtube