Shownotes can be found at https://www.profitwithlaw.com/406. Do you want to create brand names that leave a lasting impression and captivate your audience? If you're searching for the solution to crafting impactful and memorable brand names, in this episode we have a guest expert, Alexandra Watkins, who will reveal the key tips and strategies for achieving the desired outcome of creating brand names that truly stand out. Get ready to unlock the secrets to developing brand names that leave a lasting impact and resonate with your target market. In this episode, you will be able to: Discover the importance of choosing a standout brand name that sets your business apart from the competition, attracts customers and builds brand recognition.Uncover valuable tips for creating effective brand names that resonate with your target audience, leaving a lasting impression and increasing brand loyalty.Learn how to strike the perfect balance between creativity and relevance in naming your brand, ensuring that it captures your brand's identity while remaining relatable and memorable to customers.Explore the powerful SCRATCH method for evaluating brand names, enabling you to assess potential names based on factors such as simplicity, clarity, and uniqueness, leading to confident decision-making.Overcome the challenges commonly faced in naming and rebranding endeavors, gaining insights on how to navigate trademark issues, domain availability, and other potential obstacles in the branding process. Chapters: [00:00] Introduction to Alexandra Watkins [06:07] The Value of a Name [08:43] The Power of Simplicity [13:27] The Twelve-Step Naming Process [19:28] Themes and Business Relevance [21:45] Emotional Connection [34:10] The Importance of Memorable Names [35:16] The Impact of Mispronouncing Names Resources Mentioned: Check out our Profit with Law YouTube channel! Connect with Alexandra Watkins: Website | Email | LinkedIn | Facebook | Twitter Hello, My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkin Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected]. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/