Shownotes can be found at https://www.profitwithlaw.com/416. In this episode of the Profit with Law podcast, Donna Serdula, the founder of Vision Board Media and LinkedIn-Makeover.com, joins Moshe Amsel to share her journey from viewing LinkedIn as a mere resume repository to realizing its potential as a powerful business tool. She emphasizes the importance of optimizing LinkedIn profiles to attract the right audience and increase visibility. Donna highlights the significance of consistent, valuable content creation and the impact of personal branding on professional visibility.  The conversation provides actionable advice on leveraging LinkedIn for business growth, making it a must-listen for small law firm owners and professionals looking to enhance their visibility and personal branding! In this episode, you will be able to: Optimize your LinkedIn profile for maximum professional visibility and impact.Build a powerful network on LinkedIn to enhance your professional opportunities.Elevate your personal brand and increase your visibility on LinkedIn.Create consistent and compelling content to engage your LinkedIn audience.Harness the potential of LinkedIn to drive business growth and success.Chapters: [00:00] Introduction to Donna Serdula [07:06] The #1 Mistake Made When Using LinkedIn [11:11] Understanding LinkedIn Profile Optimization [15:37] Utilizing the Featured Section [16:09] Profile Optimization [20:24] Building Your Network [24:54] Quality over Quantity [29:45] The Importance of Consistency and Audience-focused Content [34:33] Overcoming Self-doubt and Excuses in Personal Branding Resources mentioned: Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!  Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here.  Connect with Donna Serdula: LinkedIn | Facebook | Instagram | X (Twitter) LinkedIn Profile Optimization For Dummies by Donna Serdula Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected]. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/