Storytelling is what makes the world go round. It is about the way you tell the story that can make or break your relationship with an audience. In this episode, I will discuss: - Six basic attractive character storylines - And how you can use them to communicate your brand with your audience. --- Send in a voice message: https://anchor.fm/sarakolata/message

Let's look into the different identities which are famously talked about in digital marketing. They can be compared to archetypes in mythology. The creation of an avatar corresponds with how you communicate and interact, and how the audience reacts to you. In this episode, I will discuss: - Attractive character avatars - And how taking on a well-defined persona online can make it easier for you to build a relatable brand --- Send in a voice message: https://anchor.fm/sarakolata/message

People are looking for human elements and human experiences, they want relatability, approachability and intimacy. And you can show all of the above when you open up to sharing more of yourself on social media. So in this episode, I will discuss: - Ways of promoting yourself online as an architect - And how to do that so that you can become an attractive character and gain real fans. --- Send in a voice message: https://anchor.fm/sarakolata/message

Your customers are people. They have their interests, desires, drives, purposes, and also their fears, problems, and frustrations. In this episode I will discuss: - How to research your ideal customers,  - and where to find them online.  --- Send in a voice message: https://anchor.fm/sarakolata/message

Knowing everything you can know about your client's problem and being able to surprise them by showing how well you understand what they are going through will help you with better communication. In this episode I discuss: - Where to find your clients  - and how to talk to them to avoid being misunderstood in the process.  --- Send in a voice message: https://anchor.fm/sarakolata/message

Understanding your client well and having clarity as to who that person is and how exactly you want to work with them is the number one most important thing you want to ask yourself. In this episode I will discuss: - Your idea customer profile - And where to find them online --- Send in a voice message: https://anchor.fm/sarakolata/message

You need a simple system that can help you build your brand online and an automated sales machine to generate leads and make it easy for you to turn these leads into customers. In this episode, I will discuss: - A five-step strategy to grow your brand identity - And an evergreen model to sales --- Send in a voice message: https://anchor.fm/sarakolata/message

For each business in order to flourish the right environment is needed. The best environment for the business is one where the cost of client reach and the cost of developing a relationship with your client are low. In this episode I discuss: - Digitalisation and why is it important to integrate it into whatever it is you are doing. - And the advantages of an online business. --- Send in a voice message: https://anchor.fm/sarakolata/message

Have you ever fallen into the trap of believing, that you just have to push through because once you complete "this project", "this work contract", "this client" your career will elevate to "the next level?" In this episode I will discuss: - an overlooked ingredient of a successful career in architecture - and where to begin to start communicating your unique value proposition today! --- Send in a voice message: https://anchor.fm/sarakolata/message

To make a change you have to think outside of what seems familiar to you. You have to step out of your current mentality, current belief system and simply learn to see the world differently. So in this episode, I will discuss: - The biggest paradox to taking your architecture career into your own hands. - And I will show you exactly how you can take action now, to once and for all say your goodbyes to confusion and the feeling of running on a hamster wheel that just keeps spinning and...

They told us to follow our passion, but is that really so? I can tell you straight up that that's a bunch of BS! You should look beyond that advice if you really want to find fulfilment in your career! In this episode I will discuss: - The secret to a fulfilling career as an Architect, - And how to practically implement it in your life. --- Send in a voice message: https://anchor.fm/sarakolata/message

There comes a moment in each and every single one of our lives where we have to confront our values. These internal values we hold to are what we express into the world. So in this episode, I will discuss: - The true importance of value - And give you some great pointers as to where to start with establishing a stronger value for yourself as an Architect. --- Send in a voice message: https://anchor.fm/sarakolata/message

Commoditized fee structures, salary pressure and low-profit margins are all symptoms of a larger disease: the actual value that architects create is not realised for them financially. It is a prominent issue which doesn’t just happen in one country or to a certain group of architects, it is a general problem which undeniably contributes to a level of disarray affecting all aspects of our life. So in this episode, I will discuss: - The 3 key issues that prove for the current system of both...