Marketing has been around centuries and it has greatly evolved from word of mouth to digital distribution of content. In this episode, host Adam Lyons spoke to Ryan Deiss, the Founder of DigitalMarketer and The Traffic & Conversion Summit and the creator of the “Customer Value Optimization” methodology. Ryan spoke about what tactics and advice he would give himself if he restarted and entered the digital marketing world today compared to when he first entered the industry when it was blue water and staying on top was easy.