In today's episode of the Questioning Behaviour Podcast, Sarah and Merle talk to Steve Shu about his decision to transition from his successful career in Behavioural Science consultancy to do a PhD (successfully!). We talk about the social and professional capital the PhD has afforded Steve, the non-overlaps between the work of a consultant and an academic, and life as a mature PhD student.   Relevant links: R. Cialdini’s paper “We need to Break Up”: https://journals.sagepub.com/doi/10.1111/j.1745-6924.2009.01091.x   Finding Steve: site: https://steveshuconsulting.com/\ twitter: https://twitter.com/steveshu linkedin: https://www.linkedin.com/in/steveshu   Questioning Behaviour Links: Facebook: @QBpodcast (https://www.facebook.com/QBPodcast) Insta: @questioningbehaviour (https://www.instagram.com/questioning...) Twitter: @QB_podcast (https://twitter.com/QB_Podcast) LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)   Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/