In today's episode of the Questioning Behaviour Podcast, Sarah and Merle talk to Melina Palmer, podcast host of the Brainy Business, author of "What Your Customer Wants, And Can't Tell You", about her work, about behavioural science and mostly about incentives for "good" behaviours. In the after chat podcast hosts Merle and Sarah get philosophical about incentives and the "right" reason for doing something. Finding Melina: site: https://thebrainybusiness.com/ twitter: https://twitter.com/thebrainybiz BEthoughtful: https://be-thoughtful-revolution.mn.co/feed   Questioning Behaviour Links: Facebook: @QBpodcast (https://www.facebook.com/QBPodcast) Insta: @questioningbehaviour (https://www.instagram.com/questioning...) Twitter: @QB_podcast (https://twitter.com/QB_Podcast) LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/) Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/