In this ep of the QB pod, Sarah and Merle speak with Katy Milkman about her new book "How to Change"! We delve deeper into what inspired Katy to write a book and explore what it was like for her to actually write it! We also talk about some of Katy's most current academic work and particularly the evidence for incentivising vaccination.   Finding Katy, and Katy's book! "How to Change" -https://blackwells.co.uk/bookshop/product/9781785043710?gC=5a105e8b&gclid=Cj0KCQjwnJaKBhDgARIsAHmvz6eot1MKQ3gcdMouhepb2IX0lqZGe933APRpHDCSkzftb7d754C2J4oaAq18EALw_wcB Katy's professional website - https://www.katymilkman.com/ Katy's Wharton School page - https://oid.wharton.upenn.edu/profile/kmilkman/ Twitter (@katy_milkman) - https://twitter.com/katy_milkman?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor   Questioning Behaviour Links: Facebook: @QBpodcast (https://www.facebook.com/QBPodcast) Insta: @questioningbehaviour (https://www.instagram.com/questioning...)  Twitter: @QB_podcast (https://twitter.com/QB_Podcast)  LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)  Music: Derek Clegg “You’re the Dummy”  https://derekclegg.bandcamp.com/