In this episode, Sarah and Merle speak with Saransh Sharma: a behavioural strategist at Final Mile consulting with 6+ years of experience in research and design. We discuss how behavioural science can be used to address some big problems (i.e. sanitation, HIV testing, etc.), the challenges of applying behavioural science without truly understanding the humans at the other end of the intervention, and how the WEIRD problem might be over-indexed...   Finding Saransh: Go Nudge Yourself: https://www.gonudgeyourself.com/saranshsharma Youtube channel: https://www.youtube.com/c/GoNudgeYourself/featured Email: [email protected] Linkedin: https://www.linkedin.com/in/saransh-sharma-behsci   Questioning Behaviour Links: Facebook: @QBpodcast (https://www.facebook.com/QBPodcast) Insta: @questioningbehaviour (https://www.instagram.com/questioning...)  Twitter: @QB_podcast (https://twitter.com/QB_Podcast)  LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)