A Better Wine Story
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Description
Every winery and brand needs a ‘story’.
But what is a story? Which kinds of stories are most likely to catch the attention and imagination of media and consumers? How many different wine stories are there really? Which kinds of story are going to convert wine drinkers into wine buyers?
More Episodes
Published 05/29/20
Continuing the theme we began with India and Brazil, we look at Russia, one of the wine world's most under-appreciated markets – where good wine is being produced, too.
Published 05/28/20
With over a million copies sold, Karen MacNeil tops the wine writing charts in the US. Hers was the only book that featured in the Netflix movie, Uncorked. Now she's moved online with virtual tastings.
Published 05/26/20
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