Casey opens this podcast by explaining that she designs for behaviour change in the lab of messy everyday life. It’s right up our street!   Casey Hughes is a digital health leader and applied behavioural scientist with 15 years of experience designing novel behaviour change interventions for the prevention and management of chronic disease.   Working at the crossroads of behavioural medicine, public health, and digital technology, Casey has led the ground-up design of numerous health apps, coaching programs, and large-scale behaviour change interventions at leading organisations such as Stanford, Apple, and Anthem, inc. Most recently, Casey led the design of a neuroscience-based habit formation app as SVP of Behavioural Science at Fresh Tri, inc.   Casey’s work has helped hundreds of thousands of people enhance their mental wellbeing, achieve sustainable weight loss, and reverse chronic illness.   This is an action-packed conversation where Casey makes some brilliant points and brings them to life with great examples too…   We cover:   Adaptive interventions and the role of AI and technology in behaviour change Designing for failure instead of success Why we should all have a toolbox of behaviour change models The importance of sociology in behaviour change Why ego needs to be left aside in place of humility, in behavioural science …And a bit of chat about Steve Jobs!   This podcast is delivered as ever on behalf of the BSPHN (Behavioural Science in Public Health Network), hosted with my colleage and friend Dr Tiago Moutela.