Organizations do not change. But people do. And when they do, the organization eventually changes. In this episode, Saurabh is joined by Dr Naomi Stanford, an organisation design practitioner and author. During her earlier UK career, she was a corporate employee of large multinational companies, including Price Waterhouse, British Airways, Marks & Spencer, and Xerox. She then moved to the US working as an organisation design consultant to a range of organizations in the government,...

To stay fresh in the game, one has to reinvent every five years. In this episode, Saurabh is joined by Subhash Chandra, Founder, CrowdWisdom360 and Co-Founder, Sprint Studio.ai. Subhash is an ex-political strategist, researcher, author, TV Panellist and columnist based out of Mumbai, India. In the 23 years of helping brands and people with marketing strategies, Subhash is an Insights Specialist in Financial Services, Political Strategy, Telecom, Public Policy and numerous other verticals....

You are a brand. Brew it to make it refreshing, stimulating to leave an indelible impression on others. In this episode, Saurabh is joined by Karthik Srinivasan, an author, communications strategy consultant and LinkedIn influencer. In the twenty years since joining the corporate communications team of an IT company in Delhi, Karthik has worked on both the client-side (Flipkart, Subex) and the agency side (Ogilvy, Edelman, Text 100). He has also steered the introduction of social media in...

Tomorrow's government will be all about foretelling what is going to happen tomorrow and delivering that today to its constituents. In this episode, Saurabh is joined by Jaideep Prabhu, an author, professor and thought leader. Jaideep is currently the Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. He is the co-author of Jugaad Innovation: Think...

In a content noisy world, stories will be the currencies that will be valued the most. In this episode, Saurabh is joined by Anjali Sharma, a business communications specialist and a business storyteller. Anjali helps corporate professionals become storytellers to drive business outcomes and their personal success. Anjali is currently the Managing Director of Narrative: The Business of Stories. She works with private and government organizations to determine what their individual and unique...

Experience is an education in itself. In this episode, Saurabh is joined by Roshan Abbas, one of India's finest orators and storytellers. Roshan founded and led Encompass (now Geometry Encompass) as Managing Director into becoming India’s largest, most awarded experiential marketing agency. He is now the founder of Kommune India, which is a collective of artists, performers, and creators looking to create and nurture performance art ideas. Roshan loves to convert ideas to execution, connect...

Can spirituality help unlock business growth? In this episode, Saurabh is joined by Acharya Prashant, an Indian author, poet, and Vedanta teacher to find meaning and connection between spirituality and business. Acharya Prashant is the founder of PrashantAdvait Foundation - a non-profit organization working towards reconnecting the world with Advaita Vedanta. In the classical sense, he is a most orthodox spiritual teacher, and in the contemporary sense, he is a veganism promoter, an...

Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at [email protected].

If I try to sell you two kinds of yoghurt, which one would you buy - the one which has 10% fat in it or the other which is 90% fat-free? You are more likely to pick the one which is 90% fat-free because you may not like the idea of consuming a product which has 10% fat in it. Even though both are exactly the same products. In business, we call this as framing effect and when you apply this widely for solving big business challenges, magic happens. In this episode, Saurabh is joined by Tracey...

"Waqt aa gaya ki zindagi pe ghaur kiya jaaye, Sab kuch toh kar chuke hain, ab kuch aur kiya jaaye." These are the two lines that you will find on the LinkedIn profile of our guest today. Poetry is about structure and imagery. You have to get your message into the right rhythm, perfect rhyme scheme, and precise syllable count. Call it his brevity or his ability to paint a scene in just a few words, our guest has this innate ability to connect and resonate with his listeners. In this episode,...

There is more to being right than just being factually correct based on the information we get every day. One can argue if the abundance of information has made the world a lot easier to understand. But the truth is that we humans are emotional creatures and behave irrationally all the time. Focusing on it can help businesses understand inherent biases and apply it to improve experiences for their customers. In this episode, Saurabh is joined by Richard Bordenave, who is passionate about...

If we have to pinpoint one thing that has brought maximum impact to politics, businesses, and communities around the world, it will have to be the proliferation of media channels. With this shift, the role of media planner has changed significantly forcing them to reimagine how media has to be planned for brands and organizations. In this episode, Saurabh is joined by Ramakrishnan CN (Rama) who went on from selling carbon black to planning media for his clients. Rama is now a partner at...

The world is getting louder and noisier. We live a life filled with pings, likes, shares and notifications. It has become very hard to sift through real conversations and relevant content that impact our lives. This is where attention becomes a valuable commodity for businesses to engage with their customers. The best way to do it is by telling a story that moves people. In this episode, Saurabh is joined by Graham Brown, the Founder of Pikkal & Co, which is a performance communications...

In this world, which is constantly getting redefined by data and technology, the role of the market research industry has become not only important but critical. Management consultancies, ad agencies, and media companies all have jumped on to this trend by providing research as a part of their holistic offering. The market research industry, which once upon a time could claim a monopoly on consumer data business, is now going through its own set of transformation to remain relevant. In this...

Entrepreneurs are the most interesting storytellers. Their sheer drive to succeed and innovate often makes their journeys interesting to listen to. Most of the entrepreneurs that I have met thrive in uncertainty and have the ability to make every opportunity count. And this gets even more interesting if the entrepreneur has left a cushy and a comfortable nine to six job to pursue his passion. In this episode Saurabh is joined by Navneet Ahuja, founder at unhide. Navneet has worked with global...

What is an insight? What does it take to discover an insight? Is insight discovery, a creative or an analytical process? In this episode Saurabh is joined by Amit Kumar Shrivastava to discuss these questions. Amit is the director of Learning Curve, which is a brand strategy, consumer insight and a training consultancy. He has traversed different roles within the marketing industry and has wore multiple hats of a researcher, a planner, and a client servicing professional. Listen to the...