Recode's Kara Swisher and Jason Del Rey talk with Jennifer Hyman, the CEO and co-founder of Rent the Runway, at An Evening With Code Commerce 2018 in Las Vegas. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Recode's Jason Del Rey talks with Nordstrom co-president Erik Nordstrom and OneMarket CEO Don Kingsborough at An Evening With Code Commerce 2018 in Las Vegas. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Recode's Kara Swisher talks with DoorDash CEO Tony Xu and David Gordon, the president of The Cheesecake Factory Incorporated, at An Evening With Code Commerce 2018 in Las Vegas. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Patreon CEO Jack Conte and 'Brain Candy' host Susie Meister talk with Recode's Peter Kafka and Dan Frommer at the 2018 Code Media conference in Huntington Beach, Calif.

The chief strategy officer at Disney, Kevin Mayer, talks with Recode's Peter Kafka at the 2018 Code Media conference in Huntington Beach, Calif. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Outbrain CEO Yaron Galai and Flipboard CEO Mike McCue talk with Recode's Dan Frommer at the 2018 Code Media conference in Huntington Beach, Calif.

Magic Leap CEO Rony Abovitz and NBA Commissioner Adam Silver talk with Recode's Peter Kafka at the 2018 Code Media conference in Huntington Beach, Calif.

Janice Min, part owner of The Hollywood Reporter & Eldridge Industries strategist, talks with Recode's Peter Kafka at the 2018 Code Media conference in Huntington Beach, Calif.

Lisa Tobin, the executive producer of the New York Times' podcast The Daily, speaks at the 2018 Code Media conference in Huntington Beach, Calif.

Tim Armstrong, the CEO of Oath, talks with Recode's Kara Swisher and Peter Kafka at the 2018 Code Media conference in Huntington Beach, Calif. Learn more about your ad choices. Visit podcastchoices.com/adchoices

BuzzFeed CEO Jonah Peretti talks with Recode's Peter Kafka at the 2018 Code Media conference in Huntington Beach, Calif.

YouTube CEO Susan Wojcicki talks with Recode's Kara Swisher at the 2018 Code Media conference in Huntington Beach, Calif.

Fox Networks CEO and 21st Century Fox President Peter Rice talks with CNBC's Julia Boorstin at the 2018 Code Media conference in Huntington Beach, Calif.

Brit + Co founder/CEO Brit Morin and theSkimm co-founders/co-CEOs Carly Zakin and Danielle Weisberg talk with Recode's Jason Del Rey at the 2018 Code Media conference in Huntington Beach, Calif.

Campbell Brown, Facebook's head of news partnerships, and Adam Mosseri, Facebook's head of News Feed, talk with Recode's Peter Kafka and Kurt Wagner at the 2018 Code Media conference in Huntington Beach, Calif.

Lydia Polgreen, the editor in chief of HuffPost, talks with Recode's Peter Kafka and Kara Swisher at the 2018 Code Media conference in Huntington Beach, Calif. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Uber Chief Brand Officer Bozoma Saint John talks with Recode’s Kara Swisher and Johana Bhuiyan about what her newly created job entails. Hired by now-ousted CEO Travis Kalanick, Saint John said the company’s culture is strong and healthy, even as it continues to wrestle with a parade of public mistakes and scandals. Uber's brand today, she says, is that of a utility, but it’s missing “love” — an emotional connection between the user and the product. She also talks about the importance of...

Sweetgreen co-CEO Jonathan Neman and Glossier CEO Emily Weiss talk with Recode’s Dan Frommer and Racked’s Cheryl Wischhover about how they use digital channels to market food and beauty products, respectively. Weiss says Glossier’s No. 1 outlet is the blog Into the Gloss, and argues that it’s a two-way conversation, rather than a one-way publishing outlet. Neman says Sweetgreen is a “product company, not a restaurant company,” because tech enables a completely different way of thinking about...

Lumi CEO Jesse Genet talks about how an ordinary cardboard box gets made — and how those boxes are taking on a new life in e-commerce. For companies that no longer operate physical stores, packaging has become the “modern storefront,” Genet says, and what a box looks like and what is printed on it has a huge impact on the customer’s experience.

Theory founder Andrew Rosen and Reformation CEO Yael Aflalo talk with Recode’s Jason Del Rey about the future of direct-to-consumer fashion. Rosen says one of his roles at Theory is actively working to make sure that consumers’ needs come before its brand’s vision, even if that means outsourcing some roles to partners like Amazon and Stitch Fix. They also discuss the value of opening physical stores for digital-first retailers like Reformation; Aflalo says that new customers who come through...

Snarkitecture partner Benjamin Porto and Allbirds co-founder Joey Zwillinger talk with Recode’s Edmund Lee about designing architecture and shoes for Silicon Valley, respectively. Brick-and-mortar spaces continue to be important as storytelling vehicles for brands, they say, even as the numbers point to e-commerce growing and retail shrinking. Physical stores are actually thriving, Zwillinger says, because Amazon’s speediness has forced them to up their standards and unique offerings.

Williams-Sonoma CEO Laura Alber talks with Recode's Jason Del Rey and Kara Swisher about how the retailer is going beyond the retail store. Alber says most purchases are made on an emotional basis, so it's still vital for retailers to connect with their customers, whether that means making better predictions about what people want to buy or flipping the script and sending an adviser to visit customers' homes. Alber also talks about how WIlliams-Sonoma-owned Pottery Barn is working with Google...

Boxed CEO Chieh Huang talks about competing with warehouse clubs like Costco and Sam's Club, offering customers the ability to buy in bulk without needing to drive to a physical location. He touches on changes in what consumers value, how Boxed treats its warehouse employees and how certain products are taxed. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Blue Apron CEO Matt Salzberg talks with Recode's Jason Del Rey about how the meal-delivery company is changing now that it's publicly traded and how it is reacting to Amazon's purchase of Whole Foods. Over the past five years, Blue Apron has sought to grow as fast as possible and is now moving to think about broadening its offerings to customers with new types of products. It plans to do more a la carte sales of kitchen and pantry items, but Salzberg says he has no plans to compete head to...