Merry Christmas, ya'll, and welcome back to another episode of It’s Simply Life! Today, we’re doing another replay of the best episodes of 2023. I picked this episode because of its power to inspire. I was lucky enough to be a guest on Clicks and Bricks Podcast hosted by Ken Cox, and I'm sharing the episode with you again today! We talked about everything from my personal journey to marketing secrets and everything in between. More importantly, we discuss the #1 MUST DO to make your business...

I am absolutely thrilled to revisit one of the standout episodes from this year! As the first episode I recorded in 2023, it continues to hold its relevance as we transition into 2024. We're discussing today a topic that I hold near and dear to my heart—the art of crafting a magnetic brand story with an enduring power to captivate and engage your audience. Let’s dive in!   In this episode, I discuss: Why I abandoned my vision board for an action board. How to figure out who you are as an...

Welcome back, ya’ll! In today's episode, we're discussing the fascinating world of AI. Over the past year and a half, my team and I have embraced AI technology to assist us in content creation, brainstorming, copywriting, and general marketing ideas. It's been an incredible tool that has changed the game, saving us valuable time and enhancing our networking efforts on platforms like LinkedIn. However, mastering AI has its fair share of challenges with important ethical implications. With that...

Welcome to another episode of Its Simply Life. Today, we’re going deep into the world of data-driven content marketing strategies and their incredible impact on your ROI. We'll break down three key strategies that can help you create content that's not only effective but also personalized and engaging. Whether you're a business owner, marketer, or content creator, these insights will supercharge your content game and boost your marketing efforts. So, stick around for some valuable tips!   In...

Welcome back to "It's Simply Life." In today's episode, we're focusing on the vital role of Key Performance Indicators (KPIs) and metrics in our business and personal development journeys. We're here to unravel how these essential tools can transform your approach to growth and success. Additionally, we're addressing a topic incredibly relevant to many of us: burnout. This challenge is particularly prevalent among entrepreneurs and content creators, and we're here to share stories, offer...

Hey ya’ll, It’s great to have you back! Today, we're diving into something a bit different but super exciting—the art of cultivating communities and curating knowledge in our ever-changing marketing world. Post-pandemic life has reshaped how we connect and build relationships. This episode explores how these shifts impact our marketing strategies, emphasizing the importance of genuine connections and community in a constantly evolving world. So, get comfy and join me on this insightful...

Welcome back, ya’ll! I'm your host, Lisa Williams, and today, I'm excited to share my journey of personal and professional growth with you. In this episode, I'll be opening up about the incredible power of setting and achieving goals and how this has played a huge role in the evolution of my digital marketing brand. We'll also dive into some exciting new tools and strategies I've been integrating into my content creation process. I can't wait to take you through the transformative story of my...

Are you ready to embark on an electrifying journey deep into the heart of content creation? Welcome back to It’s Simply Digital! In this episode, we're not just sharing tips; we're launching a full-scale content revolution to propel your skills to new heights. We've carefully curated five game-changing hacks to supercharge your content creation game. Get ready to create some excellent content!   In this episode, I discuss: Your content is your sales page and your cold outreach. Connecting...

Hey, ya’ll, welcome back to another episode of "It's Simply Life!" Today, we've got a super cool topic to chat about—the incredible world of AI and how it can totally rock your content creation process. Have you ever wondered how to use to AI help you save time, money, and seriously level up your brand's game? Or maybe you're just curious about all the tools and tricks that can seriously supercharge your content creation skills? Well, you're in luck because we're not just scratching the...

Welcome cozy, ya’ll! Today, we’re diving deep into the mesmerizing world of content creation with a dash of tech magic! We’re navigating the journey of meshing creativity and technology, ensuring your content sparkles with innovation and simplicity. Whether you're a seasoned content creator or just starting to dip your toes into the vast ocean of possibilities, we have some enchanting tips for you. Stick around as we unwrap the secrets to utilizing phenomenal tools like Google Trends,...

Welcome, lovely listeners, to another enriching episode of our cozy corner of the podcast world! In today’s episode, we embark on an intriguing journey exploring the profound world of Brand Archetypes with a warm cup of wisdom, spiced up with personal stories and insights! We dig deep into how understanding your brand's persona carves its identity while subtly intertwining with your content strategy, reflecting authentic connectivity and relatability. Our brand, It's Simply Digital, cuddles...

Welcome back, ya’ll! This It’s Simply Life episode is about getting into the nitty-gritty of creating content that connects. In this fast-paced digital world, it's not just about pumping out content—it's about telling stories that stick, make you feel something, and that you can't help but remember. Today, we're diving into how to make that magic happen.  We'll go over how to make content that’s not just seen but experienced. As always, amidst the constant hustle, we'll uncover moments of...

We’ve got an exciting episode of It’s Simply Life ahead! Today, we dive deep into branding and explore how authentic representation and overdelivering can cultivate lasting loyalty among your audience. Whether you're just starting out or are looking to refine your brand's voice, this episode offers valuable insights, real-world examples, and actionable steps to connect more deeply with your community. As you listen to this show, you’ll discover the keys to fostering a genuine brand experience...

Welcome back to another episode of "It's Simply Life." Today, I’m sharing a little about finding simplicity amidst the constant buzz of our daily lives, focusing specifically on content marketing. I dive into helpful tips on genuinely connecting with your audience. If you've ever felt swamped by content creation or need a fresh perspective, you’ve come to the right place. Let's navigate through stories, insights, and a sprinkle of wisdom to make content marketing feel less like a chore and...

Welcome back to another episode of "It’s Simply Life!" Today, we're getting cozy in our brand-new recording spot, Dream Studios, in Arlington, TX. Today, we're discussing something I’m very passionate about and talk about all the time: the magic of crafting your brand story. A brand story is the foundation for any successful brand. Curious about what it is? Or maybe why your business absolutely needs one? And how do you even know if it's working for you? We're breaking it all down and diving...

Welcome back, ya'll! Thanks for joining me for another episode. Today, we're tackling the often complex but essential topic of Paid Social Ads. In today's digital landscape, navigating social media advertising has become crucial to any successful marketing strategy. Thanks to ever-changing algorithms and decreasing organic reach, we'll dive into why paid ads are more important than ever. As always, I’m here to simplify everything for you. We'll break down how to effectively identify and...

Welcome back to another episode of "It's Simply Life." If you're looking for simple, actionable tips to up your game in marketing, branding, or content creation, you're in the right place. Today, we're diving into straightforward SEO strategies designed to boost traffic. With these effective SEO insights, we'll guide you in drawing more attention to your website, blog, or social profiles. So stick around, and let's make your online world shine brighter! In this episode, I discuss:  SEO...

In today’s world, every scroll brings an influx of new content, and every click leads to a rabbit hole of information. It's easy to feel lost. Navigating the digital realm can often feel like a maze, with its ever-evolving trends and the constant surge of content.  I'm here to offer a fresh perspective on easily growing your audience and the latest disruptive marketing strategies.    In this episode, I discuss: The importance of taking a social media detox. The power of inspirational quotes...

In today's podcast, I’m jumping into the fascinating world of dynamic content marketing. Ever wondered how brands seem to know *exactly* what you need, even before you do? That's the magic of dynamic content! Today, we're unlocking the secrets of making content that speaks to your audience and engages with them personally. From understanding your core values to leveraging the power of social proof, I'm here to share all the juicy insights. In this episode I discuss: Understanding the allure...

In today's podcast, I dive deep into the essence of marketing: understanding your target audience. There is enormous emphasis that knowing who you're addressing is pivotal to any marketing campaign's success. If you are talking to everyone, you're talking to no one. Together, let's break down why engaging your target audience is essential.   In this episode, I discuss: The significance of identifying and understanding your specific target audience. The power of aspirational identity and the...

As a marketer, I understand the importance of having more than just a marketing strategy—it's about having a fail-safe contingency plan. Social media platforms can be unpredictable, and experiencing sudden suspensions or shutdowns is a real risk. However, I've discovered that cultivating an engaged email list is a reliable communication ensuring that my connections with followers and customers remain intact even during challenging times. Having an email list is not just about marketing; it's...

In this compelling episode of "It's Simply Life," I dive into the profound significance of embracing authenticity in the digital world. I go deep into discovering how being authentic becomes the catalyst for building meaningful connections and profound relationships with others. Unveiling the power of authenticity, is the cornerstone of genuine human interaction, as people naturally gravitate towards shared commonalities and experiences. Prepare to embark on an inspiring journey of...

Hey there, I am excited to share my entrepreneurial journey and experiences being part of a mastermind group. I dive into the growth and transformations my business has undergone, starting from its early days as a fledgling venture in 2020 and evolving into a thriving, multiple-six-figure enterprise by 2022.    In this episode, I discuss:  Understanding the importance of setting clear agreements with clients to prevent scope creep. Recognizing the necessity to limit and bill for revisions and...

Welcome back, ya’ll! In today's episode, we dive into the fascinating world of AI. Over the past year and a half, my team and I have embraced AI technology to aid us in various aspects of content creation, brainstorming, copywriting, and general marketing ideas. It’s an incredible tool that has truly been a game-changer, saving us valuable time and even enhancing our networking efforts on platforms like LinkedIn. However, mastering AI comes with its fair share of challenges, and there are...