Andreea, the head of marketing at Eventix, joins us to share her extensive experience and insights into the dynamic world of marketing. Discover how Andreea navigates competitive landscapes, leverages tracking and analytics, and seamlessly integrates B2C and B2B marketing strategies to drive success and growth. 👀 What You’ll Learn: ✅ Marketing Complexity and Adaptation: Understand the multifaceted nature of marketing and how to adapt strategies across different industries and platforms. ✅ Importance of Tracking and Analytics: Learn how effective tracking and analytics can optimize marketing efforts and improve ROI. ✅ B2C vs. B2B Marketing: Explore the nuances of B2C and B2B marketing, and how understanding customer motivations is key to success in both areas. ✅ Competitive Strategies: Discover how differentiation and brand building can help you stand out in a crowded market. ✅ Product-led growth: Learn about the importance of integrating product teams in marketing strategies to enhance customer retention and satisfaction. 👇 Looking for a partner in growth? Get in touch. ⁠https://www.sprintsandsneakers.com/⁠ 🚀 Want to join one of the growth teams at Sprints & Sneakers? We're hiring! ⁠https://jobs.sprintsandsneakers.com⁠ 🔔 Don't forget to subscribe and hit the bell icon to get notified of our latest episodes! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sprintsandsneakers/message