Hannah Acosta uncovered a data resource that changed the way she approached her work and ultimately, revolutionized the digital marketing landscape.  With her newfound knowledge and expertise, Hannah set out to help entrepreneurs navigate this ever-evolving world of digital marketing and unlock the potential of their businesses - but then an unexpected twist happened. In this episode, you will be able to: Tailor your content to resonate with your target audience and select the ideal platforms for distribution. Develop purposeful content categories that align with your podcast's overall goals. Formulate achievable objectives for your social media posting schedule. Forge genuine connections and actively engage with your audience online. Elevate your personal brand to enhance your career growth. My special guest is Hannah Acosta an accomplished content and digital marketing expert with a passion for helping real estate investors succeed in the online realm. With over five years of experience at Ugly Mug Marketing, Hannah has honed her skills in platform selection, audience targeting, and content creation for various industries.  Her strategic approach to social media marketing ensures that clients are connecting with their ideal audience, generating leads, and ultimately growing their businesses. The resources mentioned in this episode are: Identify your target audience and ideal customer avatar by considering whom you want to connect with and what value you can provide to them. Use Statista.com to gather data and determine which social media platforms your target audience spends the most time on. Categorize your content by creating specific themes or topics to post about, such as current projects or industry best practices. Set a realistic goal for how often you will post content, such as twice a week, and stick to that schedule. Repurpose articles or content from other sources, adding your own thoughts or opinions, to make the content creation process easier. Consider running ads for posts that receive high engagement to increase their visibility and reach. Engage with those who comment on your posts to build relationships and encourage further interaction. Be patient and consistent with your posting, even if you don't see immediate engagement or results. Connect with Hannah https://www.linkedin.com/in/hannahacosta/ You can also find Hannah at Ugly Mug Marketing https://www.uglymugmarketing.com/ https://www.facebook.com/uglymugmarketing/ https://www.instagram.com/uglymugmarketing/   Connect with me here: https://paulcopcutt.com/ https://www.linkedin.com/in/paulcopcutt/ https://www.facebook.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw https://www.twitter.com/https://twitter.com/paulcopcutt   Other episodes you'll enjoy: Reveal, Engage, Impact: Your 3 Step Marketing Roadmap https://paulcopcutt.com/episode108/   Unlock the Power of Video Marketing https://paulcopcutt.com/episode107/   Mastering Pay Per Click Advertising: Boost Your Brand & Conversions https://paulcopcutt.com/episode106/   When you’re ready here is how I can help you; Work with me and my team on defining and growing your personal brand and building your business. Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb