Social media platforms have evolved from mere communication tools to formidable marketing platforms capable of reaching a global audience with targeted content. Video marketing, a subset of this phenomenon, offers the advantage of engaging storytelling, which can be potent in real estate. A video can provide virtual property tours, showcase the local community, and establish a personal connection between the agent and the audience. A striking example of this transformation is the journey of Conor Kelly, a former plumber who leveraged these tools to transition into the real estate sector and become a prominent local realtor.  In this episode, you will be able to: Grasp the importance of consistency in presenting your video marketing content and updating your posts daily. Acquire knowledge on exploiting social media platforms showing discrepancies in supply and demand to accelerate your growth. Embrace the individual's identity at the helm of the camera and the significance of self-development in achieving success in video marketing. Delve into fine-tuning your content to meet the demands of specific markets, imparting valuable information on the real estate investment front. Conor embodies the spirit of fearlessly pursuing one's passions. Starting as a skilled Red Seal plumber and now a prominent figure in the real estate industry, his journey is nothing short of remarkable. Driven by his fascination with real estate investing and an unyielding determination for change, he defied caution and embraced risk. Through the dynamic mediums of social media and video marketing, he metamorphosed from a newcomer on TikTok into a local authority in Canadian real estate. His innovation and profound knowledge bore remarkable fruit in his first year as a realtor, culminating in an impressive tally of 57 successful transactions. His journey is a testament to the potential unleashed when passion, innovation, and 'do it attitude' converge. If you'd like to get all the recommended resources by our podcast guests to help you build and grow your business, click here to access the complete resource list: https://subscribepage.io/pcunlimitedresourcelibrary. Get in touch with Conor Kelly https://thatagentkelly.com/ https://www.instagram.com/thatagentkelly/ https://www.youtube.com/@thatagentkelly https://www.tiktok.com/@thatagentkelly?_t=8YaLpven8Jp&_r=1   Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Other episodes you’ll enjoy:   Unleashing Growth: The Ultimate Guide to Scaling Your Real Estate Investing Business https://paulcopcutt.com/episode126/ Cracking the Code: How to Use Niche Marketing to Drive Success https://paulcopcutt.com/episode125/ Unlocking Success: Key Strategies to Scaling Your Business https://paulcopcutt.com/episode124/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb