Whether you’ve been in the land investing for months or years, direct mail has long been considered the bread and butter of a viable business. But If you’re concerned about direct mail costs and getting nervous about your response rates, there are other ways to reel in leads and close deals, specifically: Cold Calling. Listen in as Nicholas Nick, the founder of Lead Mining Pros, breaks down the best practices for developing a cold calling strategy. Everything from how to get started to script tips to overcoming objections and, critically, when to actually make the offer. 88 Why creating a real connection mattersNicholas’ recommended script for qualifying a leadWhen to start talking about price (hint: not on the first call!)