Did you know that it can take over 10 touches, on average, to get a response and even more to actually close a deal? The exact number of touches will vary but the significant point is that the days of sending a mailer and closing are largely in the rearview. On this episode, we’re joined by land investing expert and systems guru Callan Faulkner who breaks down the importance of multi-touch marketing. She also walks us through the benefits of texting and when to introduce it into your marketing plan as well as a breakdown of her own multiple-touch workflow – and so much more. IN THIS EPISODE LISTEN AND LEARN: When to introduce texting into your workflow (and how)Why multi-touch marketing is critical to closing dealsHow having a single source of truth and a dedicated CRM can transform and streamline your investing Shownotes: REI Optimize ([email protected])Buy Back Your Time By Dan Martell