Tired of sending out endless mailers only to hear crickets? It might be time to ditch the mailbox and dial in your success with cold calling. After a year or so doing direct mail, that’s exactly what started happening to Joe Roberts – his returns from mailers began to fall off dramatically and he needed to adapt. Cold calling went from being a lead generation testing ground alongside trying out SMS to quickly becoming the way. From learning the ropes personally by being on the phone to building Land Caller, a dedicated cold-call lead gen company for land investors, cold calling has fueled Joe’s rise to becoming a 7-figure investor. In this episode, he drops knowledge on everything from cost per lead to ideal call length to planting seeds for the close. IN THIS EPISODE LISTEN AND LEARN: Why cold calling is more effective than direct mailWhat to say and ask on the initial callHow to secure the second call