We are going to be answering this question: Are College Athletes the New Influencers? In the beginning of this month, the NCAA passed a new rule that college athletes can begin getting paid off their name, image, and likeness. Athletes can begin to accept endorsements from brands, monetize their social media presences, and work with agencies to facilitate these deals for them. So what does that sound like? Well, it sounds like a lot of college athletes are going to add a new title:...

Natalie chats with the ladies at Open House Austin, an educational real estate company, based in Austin, Texas. We chat about:  How did they had decided to make this an educational resource? Their Webinar creation process How has social media impacted their business? What makes a successful email marketing campaign Working with Influencers  How has affiliate marketing grown open house Austin? Check out Homeschool course...

Natalie and Connor chat with co-founder of Shifted Digital about the inside of the influencer marketing industry. We discuss: What Thomas does at Shifted Digital  What is the process of facilitating these campaigns and forming these relationships with brands?  How has being young affected your influence in the social space What makes a successful advertisement placement? Can you explain the work that goes behind an influencer marketing campaign? You hand select creators for...

Natalie and Connor interview Grace Lee, a social media influencer and strategist. Grace has been working as an influencer and in social media for 10 years now. We discuss: Advice for someone who is posting on social media, but wants to make it into a business The biggest misconception about influencer marketing What influencers need to realize when brands approach them How to grow your social media  Enjoy this episode! Grace Lee: @bygracelee Rella Instagram:...

Natalie and JA interview Jessy Grossman, the founder of Women in Influencer Marketing. Jessy has been working in influencer marketing for 10 years now. We discuss: When did you get started in influencer marketing? How has it changed since you've been in it? Tell us a little more about Women in Influencer Marketing? What are some things you look for when you are looking for influencers? What is one of the biggest mistakes you see when an influencer works with a brand? One of the...

Kaelyn Grace Apple, also known as The RedHead Academic, joins Natalie and Connor on today's episode. Kaelyn has a personal brand where she shares her life and experiences as a PhD student at Yale University. She also has started a business, Accepted Consulting, helping others get into their dream school. Her business, along with her brand, has grown exponentially month after month. And why is that? Social media. In this episode, Kaelyn answers these questions: How has your engagement...

Natalie and Nick interview Ali Velas, the head of marketing at CrewSupply, a startup barware company based out of Columbus, Ohio. We discuss: How to find your target market and get people to follow your business?  How do you keep people engaged in a consumer goods business?  What are some tips you have seen that have helped your company's social media grow on all platforms? How many sales come from social media? How do you build a content calendar? What does the power of social...

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