This episode we welcome Michael Affronti, the SVP & General Manager of the Commerce Cloud business at Salesforce for a fascinating look at the rapidly evolving world of generative AI. In an expansive, yet highly practical, discussion Michael helps us separate the hope from the hype and "chalks the field" on the most important applications to automate mundane tasks or enhance the customer experience. We also go deep on where retailers are already gaining traction and where they need to begin to test and learn.