Professor Mark Reed is a Professor and Research Centre Director at Scotland’s Rural College (SRUC) as well as the founder and Chief Executive of Fast Track Impact, an organisation that provides researchers with evidence-based tools and training to empower them to use their work to change the world for good.  In this episode of Research Comms, Mark helps us define ‘impact’ in the context of research, explains the strategies, methods and tools he encourages researchers to employ when assessing the impact of their work, and highlights the importance of empathy when it comes to designing research and maximising its benefits for the good of wider society.