What Is Influencer Marketing? Many Retail Marketers Don’t Know.
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Description
Influencer marketing involves celebrities getting paid big bucks to promote products on social media, right? Wrong, says influencer marketing expert and author Amanda Russell. Paying Kim Kardashian to take a selfie with your product may boost your reach, but it’s not strategic. In this podcast, Amanda shares how retailers can do influencer marketing right and meet their unique business goals.
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