Influencer marketing involves celebrities getting paid big bucks to promote products on social media, right? Wrong, says influencer marketing expert and author Amanda Russell. Paying Kim Kardashian to take a selfie with your product may boost your reach, but it’s not strategic. In this podcast,...
Published 11/30/21
Customer loyalty is more challenging but also more valuable for retailers than ever before, says Retail TouchPoints Editor Adam Blair. In this podcast, he shares findings from the publication's 2021 Customer Loyalty Benchmarks Report. Adam also offers practical strategies for retailers to build...
Published 11/04/21