Retail media networks are becoming increasingly important for retailers to monetize their first-party data and shelf space. Retail media enables a better consumer experience by leveraging insights and information about shoppers. The challenges for retailers include the time, cost, and expertise required to build and maintain a retail media network. However, there are opportunities for retailers of all sizes to participate in this space, with technology solutions and partnerships available to help them create compelling retail media networks. Retail media networks contribute to revenue uplift and provide a new source of margin in an increasingly competitive environment.