Yann Toutant is the founder of Black Winch, which helps businesses understand the opportunities, practicalities and benefits of shifting to ‘as a service’ models, and supports them in making it happen.Yann has been implementing subscription-based models for hardware in the ICT industry for 25 years, including over a decade as CEO of Econocom’s Dutch operations.Today with his own company, Black Winch, Yann Toutant helps CEOs and their teams to focus on the user experience by incorporating all components of an As-A-Service offer into a single in-house comprehensive, scalable subscription model. Yann sees offering a doorway to circular economy as one of the main drivers, making it possible to centralise ownership and to industrialise circularity at scale. We discuss why ‘as a service’ is becoming more popular, for business customers as well as for people in general, and then Yann talks about some of the benefits for service-based businesses, and how Black Winch helps its clients take the first, easy steps to ignite that journey.Yann explains how, for some products, ‘as a service’ is likely to exist alongside traditional ownership models, and what he sees as the motivators for that. International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine's award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Stay in touch for free insights and updates...  Read on for more on our guest and links to the people, organisations and other resources we mention.  Don't forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for "circular economy" in your favourite podcast app.  Stay in touch to get free insights and updates, direct to your inbox... You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: