Tara Button is the founder and CEO of Buy Me Once, a platform which helps people buy the longest-lasting products on the planet.Podcast host Catherine Weetman says "If you’ve heard me talking about the 3 essential strategies for circular businesses, you’ll know that one of those 3 strategies is Keeping things in use for longer, through durability, repairability and resellability. I get frustrated by how difficult it is to find good examples of companies doing this, and so it was brilliant to discover Buy Me Once, which is all about finding products that meet that criteria and helping people find them."Back in 2015, Tara was a frustrated advertising creative, tasked with increasing the chocolate consumption of children, when the gift of an heirloom cooking pot sparked the idea of Buy Me Once.The platform went spectacularly viral in 2016, allowing Tara to leave Ad Land. Since then, Buy Me Once has partnered with 100s of ethical brands to help consumers buy for the long term, for a wide range of products from kitchenware to bedlinen, home furnishings to electronics, and for clothing. Tara explains what led her to start Buy Me Once, and the ethos underpinning the choice of featured brands and products.We hear what is driving the push for more durable, repairable products, and how the feedback from customers can help brands to improve their products.Tara has also become a disruptive voice, speaking about product durability at events, on TV, podcasts and BBC radio.Tara’s early career in marketing and advertising meant she could unpack the psychology of consumerism, and she has written a very engaging and insightful book on mindful consumption, A Life Less Throwaway, published by Harper Collins. We touch on a few aspects of the book, which has some great tips to help us spot the various kinds of marketing tactics before we get sucked into the ‘buy it now’ decision. International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine's award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Stay in touch for free insights and updates...  Read on for more on our guest and links to the people, organisations and other resources we mention.  Don't forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for "circular economy" in your favourite podcast app.  Stay in touch to get free insights and updates, direct to your inbox... You can also use our interactive, searchable podcast index to find episodes by s...