The magical power of personalization, hospitality, and being customer-centered in sales
Listen now
Description
Want to reach a deeper level of customization? Use a platform like LinkedIn to your advantage by sharing relevant content, sparking discussion, and showcasing individuality. Our guest, Samantha McKenna, CEO of #samsales Consulting, an award-winning sales leader, and a brand ambassador for LinkedIn, shares her experience on how salespeople can keep up with the competition by utilizing LinkedIn's ever-evolving platform.  She stresses that your ability to show your prospects and ICPs that you actually understand them is closely correlated with your level of hospitality and personalization. And that the most effective method is to talk about what you're thinking. Resources: McKinsey & Company & Resultist Consulting
More Episodes
Looking to boost your win rates? It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data. And you can’t just rely on your CRM alone. Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us...
Published 02/26/24
Building relationships with experienced sales reps is key to enablement.  In turn, when reps feel that investment in their role, they will create a more consistent customer journey, leading to more revenue. How's that for an easy formula to follow? @Devon McDermott, Head of Enablement at @Dandy...
Published 02/19/24