Making choices that are in the best interest of the buyer rather than the vendor is what a successful sales approach is all about. That’s how Carole Mahoney, Founder of @Unbound Growth and author of the book Buyer First, has become a ringleader in sales growth. Spending time getting to know a buyer's preferred method of communication, asking insightful questions, and actively listening can go a long way toward establishing rapport and closing sales. Listen here to learn how doing your homework and taking the time to invest in business relationships really matters. Resources: LinkedIn & HubSpot