We’re hearing it from sales reps and even some sales leaders: enough of the juggling act regarding sales tools. Your sales force won't be able to perform at their best if they have to use too many different systems at once. Our guest, Kyle Lacy, CMO of Jellyfish and former SVP of Marketing at Seismic, shares his thoughts on how too many apps and systems can get in the way of rep’s selling. Kyle has extensive expertise in the rapidly expanding software sector, making him an expert at generating results and making an impression that lasts. But even though software offers amazing benefits in terms of efficiency, he challenges us to consider: When your tech stack becomes too complex or top-heavy, what happens? Numerous studies show that a salesperson's output and efficiency suffer when they try to sell too many different things simultaneously.  Let’s see how Kyle suggests reps approach this… Resources: Salesforce & McKinsey