Interested in taking your sales approach back to the basics? This time-tested recipe is still effective… Don’t overcomplicate thingsWeave storytelling into your sales strategyFully understand the “why” behind your products and services From his experience in door-to-door sales to building an outbound call center and starting his own consultancy, our guest Jason Bay shares his experience in using these simple, approachable tactics in sales that make the customer feel good and understood. As the founder and CEO of Outbound Squad and the owner of Jason Bay Consulting, he successfully assists sales teams in converting total strangers into paying clients. Selling executives will learn about human stories and how a compelling "why" behind their projects, as Jason's tips, are sure to boost team performance and results. Resources: SAGE Encyclopedia of Communication Research Methods