How Marketers Can Prove Their Value by Becoming Revenue Responsible
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Description
💥 New Podcast Alert 💥 Is it true that CEOs don't get marketing? Or is it as Marketers we've become less accountable to business outcomes in the name of fluff? One of the things I love about my next guest is how practical his advice is and it isn't based on fluff and theory, but what delivers actual business outcomes There's a huge trend on LinkedIn around CEOs not getting marketing and he talks about it all In this week's episode of the Revenue Alignment Podcast I chat with Andre, Co-Founder of FullFennel on 1️⃣ Why It's not the CEO's job to get Marketing 😱 2️⃣ What it means to truly be revenue responsible as a Marketer 3️⃣ His playbook on how Marketers can start delivering on revenue to prove their value Now available on Apple - https://podcasts.apple.com/us/podcast/revenue-alignment-podcast-r-a-p/id1595588725 Google - https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy83MTZiZTcwNC9wb2RjYXN0L3Jzcw Spotify - https://open.spotify.com/show/38tXQpukkVcuHpVMZEaAdU #marketing #abm #revenue
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