💥 New Podcast Alert 💥 The season finale of Revenue Alignment Podcast promises to be legendary! On  this episode we have Christopher Lochhead 🏴‍☠️ and it is one of the  best and most valuable conversations we've had on the podcast to date If you've ever wanted to know what it takes to... ✅ Be a radically different Marketer that stands out and gets the respect of your peers ✅ Create a path to be seen as a rock star by leadership within your organization ✅  Make the type of impact as a...

💥 New Podcast Alert 💥 With talks of marketing budgets being cut due to a recession it was an opportune time to speak with Abby who has years of experience in the Finance space for some of the biggest brands across the world In this episode of the Revenue Alignment Podcast she shares her wisdom on: 1️⃣ The importance of seeing your CFO as a partner when it comes to getting budget approval 2️⃣ Why Marketers should think in terms of 3-5 years and not 12 months when it comes to budgeting 3️⃣...

💥 New Podcast Alert 💥 Our next guest Laura is someone that it was a real pleasure interviewing because of how much energy and insight she brought to the show In this episode of Revenue Alignment Podcast Laura and I talk about: 1️⃣ Why Marketing Isn’t Valued by Sales in Most companies (and how to change it) 2️⃣ Achieving better alignment between marketing and sales through departmental collaboration 3️⃣ Where to start if no alignment between both functions currently exists 4️⃣ How to use...

💥New Podcast Alert💥 This week on Revenue Alignment Podcast we have a chat with Donald He has extensive experience in Sales and gave some really great advice on how Marketers can better work with Sales to show their value In this episode we talk about 1️⃣ How to use competitor case studies to create a value-add messaging that creates demand for your offer 2️⃣ How Marketing can help Sales get in front of the right prospects and the right time 3️⃣ How to deliver business value...

💥New Podcast Alert💥    We've often seen the case around why thought leaderships is important to  building your personal brand, in order to create job and business  opportunities  But what about thought leadership to build your internal brand and  credibility within your organization?   That's the question I asked our next amazing guest Ashley who broke it  down for us in this episode of Revenue Alignment Podcast    In it we spoke about    1️⃣ How to use her 4 Pillars of Thought...

💥 New Podcast Alert 💥 Marketing and Sales alignment Where does it start? How does it happen? What's needed from both functions to make it work? In  this episode I go through and answer these questions to highlight how  Marketing and Sales can work together in a mutually beneficial  relationship Marketing gets more budget and creative freedom to execute the programs they want to Sales gets higher quality leads and increased pipeline volume, convert more opportunities, thus increasing...

Our next guest is one who we would consider a rising star in the LinkedIn B2B space   In this episode of Revenue Alignment Podcast we chat with Vladimir on proving marketing's value, specifically:   1️⃣ Launching pilot programs to create quick revenue wins and get C-Suite buy-in 2️⃣ How to translate brand awareness into sales opportunities 3️⃣ What Marketers should focus on to demonstrate business value to CEOs   If you're like us and love actionable tips and advice then you'll love this...

💥New Podcast Alert💥 We're back for Season 2 of the Revenue Alignment Podcast! For this first episode I wanted to kick things off with a different perspective I, and the guest that come on, speak a lot of about what Marketers should be doing to get buy-in But truth is there are situations where CEOs and other C-Suites are more of a hindrance to marketing delivering how they need to In this episode I share stories of instances where that happens I also give feedback to CEOs on what they...

💥 New Podcast Alert 💥   If I could use a phrase to describe the episode with my next guest it  would be "a predictable and pragmatic approach to marketing that proves  its value"   My next guest is the one and only Sam and in this episode he really went  through some great content for the audience   We spoke about   1️⃣ What metrics to focus on to get C-Suite leadership buy-in   2️⃣ Why the North Star that leadership sets can sometimes make or break marketing results   3️⃣ (My personal...

💥 New Podcast Alert 💥 One of the things I appreciated the most about my next guest is how pragmatic his advice is It's one of those conversations that will have you nodding in agreement the entire time In this episode of the Revenue Alignment Podcast I speak with Andrew Smith, Director of Growth at Directive Consulting We discussed: 1️⃣ How to change the narrative of marketing being seen as the "arts and crafts" department 2️⃣ Why Marketers should focus on the sales goal to determine...

💥 New Podcast Alert 💥 It was the greatest pleasure interviewing this week's guest, and I'll tell you why This isn't my first time interviewing MJ, we did an interview almost 2 years ago for Conversation With Marketers I've watched MJ grow over the years from being a marketing leader to a business leader that happens to be in a marketing function (huge difference) And how that has helped the trajectory of her career So of course I wanted her to talk more about that transition and what...

💥 New Podcast Alert 💥 How important is marketing attribution in proving marketing's value at a C-Suite level? This is the question we sought to answer with my next guest on the Revenue Alignment Podcast Steffen Most people may not believe much in it but for me it's a big deal So I was more than delighted to have this conversation with Steffen where we discussed 1️⃣ How to attribute marketing activity to revenue  2️⃣ How to map and track your customer journey back to revenue (with...

💥 New Podcast Alert 💥   So last week we had part 1 with our interview with Zachary Harding, Executive Chairman and Co-Founder at Delta Capital Partners   This week as promised I bring you part 2 of our conversation   We went through:   1️⃣ What marketers should be doing to drive revenue growth in a venture backed company   2️⃣ How to make the business case for an increase in marketing budget   3️⃣ How to make the business case and justify brand to your CEO   4️⃣ How to be more...

💥 New Podcast Alert 💥 This week on the Revenue Alignment Podcast I sit down with fellow Jamaican🇯🇲 Marketer and Co-Founder of Delta Capital Partners Zachary Harding Zachary is a legend in the game of marketing and his years of wisdom in the field certainly came out in this interview I enjoyed every second of this conversation (as you'll see from my many outbursts laughing) as we discussed  1️⃣ How to use research and data to justify marketing spend 2️⃣ The importance of having a cash...

💥 New Podcast Alert 💥 I'm not gonna lie, this is one of those episodes I knew was going to be good but I didn't expect it to be this good! I've said Marketers should learn non-marketing functions that align with their role to have a better perspective of how marketing fits into the bigger picture and I don't think there is anyone else I've met that embodies that more than my next guest Megan Bowen She's held positions in Operations, Customer Success, Sales and Marketing, so it was truly...

💥 New Podcast Alert 💥 As Marketers we struggle to prove our value at a C-Suite level because we seem to be stuck in what I call the Marketing Bubble. Now what is the Marketing Bubble?  Think of it as there is an enclosed space where only beliefs that are held and shared amongst Marketers are considered to be right and correct The issue with this, it creates a mindset where we focus more on blaming than finding creative solutions It takes away accountability from us and places it on...

 💥 New Podcast Alert 💥 Question...what does your content strategy look like for 2022? When talking about content marketing we as Marketers often speak about things such as How to come up with ideas for content What are the best formats The best tools for content creation The length the content should be Distribution and repurposing strategies However there are two things we almost never talk about ❓ What content should be created depending on the stage of the buyer's journey and its...

💥 New Podcast Alert 💥 One of the main reasons I've seen why Marketers find it difficult to demonstrate and communicate marketing's value is because we don't use data enough to justify why we make certain decisions we do We tend to focus only on having a marketing perspective and so struggle with having business acumen necessary to play at a C-Suite level This is why I love this episode with Cassidy Shield, SVP of Marketing and Sales at Narrative Science One of the things he said that...

💥 New Podcast Alert 💥 THE biggest challenge every Marketer at every level from entry to CMO struggles with is getting approval for more marketing budget This is why I am absolutely elated to have our next guest on the Revenue Alignment Podcast, Terrell Turner CPA I loved every second of this conversation so much because Terrell dropped so many gems As a matter of fact there were so many gems I struggled to decide which video clips to use to promote the episode We talked about 1️⃣ How to...

💥 New Podcast Alert 💥 So I'm not a believer that B2B should copy what B2C does in every aspect However, there is one aspect I believe B2B Marketers should and that is thinking about and executing their marketing in a way that drives the entire funnel and not just the top This is something most B2C Marketers have to think about, as often there isn't a sales team or sales reps to make that happen For B2B this means not only focusing on building brand, or even stopping at generating...

💥 New Podcast Alert 💥 Is it true that CEOs don't get marketing? Or is it as Marketers we've become less accountable to business outcomes in the name of fluff? One of the things I love about my next guest is how practical his advice is and it isn't based on fluff and theory, but what delivers actual business outcomes There's a huge trend on LinkedIn around CEOs not getting marketing and he talks about it all In this week's episode of the Revenue Alignment Podcast I chat with Andre,...

💥 New Podcast Alert 💥 Here's the brutal truth about marketing most don't want to admit Marketing is only seen as valuable at a C-Suite level if it helps the company make money or save money That's it! Sure we can talk about vanity metrics, how not everything in marketing can be measured or "My CEO doesn't get marketing" Even if it can't be measured directly you should still find a way how you can tie it back to business outcomes Take Brand for example Many say brand can't be...

💥 New Podcast Alert 💥 How can Marketing better align with Sales? Our first guest on the Revenue Alignment Podcast Thibaut Souyris, CEO and Founder of SalesLabs breaks it down for us In it him and I discuss ✅ How to manage expectations between Marketing and Sales ✅ Why your marketing sometimes fail to connect and drive qualified leads (and how to solve it) ✅  The challenges that Sales struggles with and how Marketing can achieve  better alignment by making sales easier for SDRs and...

This is the first episode in the Revenue Alignment Podcast. In it I talk about why I started the podcast, the challenge it solves for Marketers and what to expect moving forward. Now available on Apple - https://podcasts.apple.com/us/podcast/revenue-alignment-podcast-r-a-p/id1595588725 Google - https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy83MTZiZTcwNC9wb2RjYXN0L3Jzcw Spotify - https://open.spotify.com/show/38tXQpukkVcuHpVMZEaAdU