In the dynamic world of business, transformation isn't just a current trend – it’s actually the KEY to sustained success. So when who we are has grown out of alignment with what we’ve created… well… where do we go from here?  Kelly Roach, business strategist and founder of The Business Advisory is no stranger to transformation. From her early days as the youngest VP at a Fortune 500 company to taking Kelly Roach Coaching to multi-million-dollar success through her Live Launch Method, she has constantly stayed ahead of the curve.   In this episode of Reward, The Trust founder Ali Brown sits down with our member Kelly to hear how harnessing her recent rebirth (which she marks as the fifth or sixth during her journey – at least!) challenged the misconception that founders need to burn down all that they’ve built to bring their business back into alignment. Be sure to tune in to this intimate conversation discussing the power of reinvention, faith, and reconnection in your business – It’s not one to miss.  On this episode of the #REWARDPodcast, you’ll hear: Kelly’s advice on embracing reinvention, both in business and personal life. How Kelly’s coaching business success gave her the clarity on what really works in marketing (hint: it’s not TikTok dances!) The intrinsic value of authenticity and finding your unique voice in an AI-driven world The surprising novel that completely shifted Kelly’s perspective on being more open about her faith online, and how she’s using that faith now  AND Kelly’s advice on how to recession-proof your business (Surprise, surprise! connection is KEY) And, learn more about The Trust and Kelly Roach!  Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs  Follow The Trust on Instagram Follow The Trust on Linkedin  Learn more about Kelly’s new Business Advisory Follow Kelly on Instagram  Connect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!