Want to hear a secret? Sometimes the masterpiece of business is a paint-by-*number*. While most women are generally great ‘earners’ as business owners – it’s time to shift focus well beyond the balance sheet and into creating a scalable, valuable ASSET that could not only be sold at some point, but benefit generations to come.  For Andrea Jenson, founder + CEO of The Cash Flow CFO, curating powerful financials comes like second nature. As a fourth-generation entrepreneur, she developed a knack for decoding financial statements early on, viewing them as storytelling canvases that reveal the past, present, and future of a business. Now, her company helps business owners master financial clarity and gain strategic foresight just like the big companies do, to build value and make smarter decisions that can pay off in a huge way.  In this episode of REWARD, The Trust founder Ali Brown sits down with our member Andrea to explore how mastering your numbers (and getting help to do so) is the key to growing your business into the asset you dreamed. You won't want to miss this episode to unlock untapped potential within your business! On this episode of the #REWARDPodcast, you’ll hear: Strategies for building *transferable value* within your business, enhancing market appeal, and fostering sustainable growth – especially if you’re thinking of SELLING your business in the next few years  How The Cash Flow CFO – Andrea's brainchild – is revolutionizing the support small businesses receive in handling their finances  Why Andrea said NO to taking over her family’s BBQ restaurant business, and wanted to go a different direction entirely.   Ali’s insight on when to start thinking about preparing your business for a successful sale (before it’s too late)  AND actionable tips for aligning financial goals with your business vision, driving profitability, and securing long-term success. Don't miss this enlightening episode of the #REWARDPodcast as we decode the secrets to financial success and empower you to approach your next move with confidence and clarity!  And, learn more about The Trust and Andrea!  Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs  Follow The Trust on Instagram and Linkedin  Follow Andrea Jenson on LinkedIn Learn more about Andrea’s The Cash Flow CFO Connect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!