In this episode of REWORK, host Kimberly Rhodes sits down with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, to provide an update on their latest product — Campfire, under the Once umbrella — just about one month after its initial launch. Once introduces a new software paradigm where users pay just once and own it forever, departing from the conventional subscription model. The discussion delves into their pricing strategy, their emphasis on long-term profitability over immediate gains, and offers insights into what lies ahead for Once. Key Takeaways: 00:32 - Initial Reflections: Once, 30 Days In 02:03 - Setting Benchmarks: Unveiling Novel Concepts for Long-Term Success 09:58 - Embracing the Journey: Finding Joy in the Process 13:39 - Looking Forward: The Future Trajectory of Once 15:53 - Taking Risks: Navigating the Gambles of Product Launches 23:24 - Pricing Puzzles: Deciphering the Right Value Links and Resources: Once. com and Campfire Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY.com The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X