It is difficult to launch and scale a new casual game these days. However, a few studios found a way to survive the turbulences of the market and become antifragile. Hear the business success story of FunCraft, a lean and small casual studio founded in 2019 by ex-EA and Zynga Product Leader Michael Martinez and his co-founder Jason McGuirk. Learn how after failing their first startup Juicebox, the two co-founders came back together to try again, taking the key learnings from the past: focus on rapid development and testing with a lean and experienced team, a discipline and commitment to investing only in the game with the best metrics. ---- Thank you to our sponsor! Visit ⁠⁠⁠⁠go.solsten.io⁠⁠⁠⁠ and mention Rise x Play for a demo and receive a free feature, theme, and art style study included with your Navigator purchase, a $20,000 value. Offer valid through 8/31/23. ---- If you don't know yet about this studio, check out their awesome social Word games at https://www.funcraft.com/ If you enjoyed today's episode make sure to rate it on Spotify, leave a review on Apple Podcasts, or simply share it with a friend. Don't forget to subscribe to Rise and Play: ⁠⁠https://www.riseandplay.io/blog