Started in 2002 at Southpaw by DJ Ayres, DJ Eleven, and Cosmo Baker, The Rub does it Brooklyn style: great dance music mixed well, affordable drinks, and real people; no dress code, no bottle service, no VIPs or celebrity DJs. The combination of great music, a hot and sweaty dance floor, and phenomenal word-of-mouth buzz for the party means a line around the block every month. An unparalleled mix of hip hop, disco, 80s, reggae, funk, house and a fearlessness for breaking new records keeps the crowd bouncing.