Spotted this on a SaaS homepage headline recently: "Supercharged software that delivers results"   If this sounds confusing to you, it's because it is.    "Hyperliquid water. That gets you wet"    Great! Now why should I buy it?    Here's the 2 part secret to writing great headlines for SaaS...

A lot of agencies view their clients as a problem. "They ask so many questions""Why do they always want a call?""Why do I need to build a business case" Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of our clients have been with us for 3 years.  No, you...

As a marketing leader, a large part of your ability to get the job done is in proving that you're delivering value already  But it's also an area of marketing leadership that many get wrong  Are these 3 communication errors killing your ability to prove the value of your work? 1. Stating an...