Spotted this on a SaaS homepage headline recently: "Supercharged software that delivers results"   If this sounds confusing to you, it's because it is.    "Hyperliquid water. That gets you wet"    Great! Now why should I buy it?    Here's the 2 part secret to writing great headlines for SaaS landing pages:    Be opinionated. Be specific.   1. Be opinionated   So much of B2B SaaS is vanilla. There are so many exciting flavors out there but we so frequently choose the one that's most palatable...

A lot of agencies view their clients as a problem. "They ask so many questions""Why do they always want a call?""Why do I need to build a business case" Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of our clients have been with us for 3 years.  No, you read that right: 3 years. Not 3 months.  What do they see with PBS that they don't with other agencies?  I believe there are three components that matter:  1. We have a differentiated methodology...

As a marketing leader, a large part of your ability to get the job done is in proving that you're delivering value already  But it's also an area of marketing leadership that many get wrong  Are these 3 communication errors killing your ability to prove the value of your work? 1. Stating an observation without impact, importance, or insight2. Using passive vs active voice3. Giving inputs more airtime than outputs 🚩 Stating an observation without impact, importance, or insight It's extremely...

Landing page best practices? Useful. But not always the best  This page by Cognism is almost perfect And it breaks a lot of the best practices that you'll find in an article about making B2B SaaS landing pages ✨ Best practice 1: Keep your landing page copy shortCognism's response: here's a wall of text Their homepage hero currently comes in at 116 words. Compare that to ZoomInfo which comes in at 33 words The best practice assumes the reader doesn't have time to make a choice but when they're...

Most B2B SaaS companies spend too much time on new customer acquisition and too little time on expansion, retention, and referral. The PE-backed companies we work with get this playbook. Here's what we do: 1. Measure these 4 areas for customers - NPS – it's a leading indicator of how much people like what you do and we think it's linked to churn (high NPS is correlated with low churn)- Products subscribed – how embedded is the platform you're selling in the client's business. If there are...

Accompanying blogpost: More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe it lacks soul and won’t disrupt any jobs. We see AI slightly differently and instead believe that AI can assist humans and help them become more effective marketers. So instead of replacing humans altogether,...

Accompanying blogpost: 12 Best SaaS Marketing Agencies (And an Evaluation Criteria) Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20 or 30 different options, how do you distinguish a world-class agency from a mediocre one? Unfortunately, most clients don’t figure out the answer to this question until after hiring an agency and wasting thousands of dollars – not to mention all...

Only a handful of SaaS marketing leaders I spoke to in Q1 expected that they'd even be close to their pipeline goals And almost certainly, CMOs, VPs, Directors, Heads of, will be asked by the higher-ups what happened The answers will be simple: Whether it's the relentless cutting of teams and budgets, deals taking longer to move through pipeline or a decrease in demand across the market It has been... unpleasant I've been reflecting on my own performance this quarter and I'm OK with admitting...

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. In this episode, I’ll walk through the same 5 common reasons for seeing sudden drops in conversions, and expand on each of them in more detail. Accompanying blogpost: How to Diagnose a Sudden Drop in Leads in B2B SaaS === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth...

We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in this episode, we'll be breaking down some of our favorite questions and best practices you should keep in mind when conducting such interviews.  Some of the topics we touch on in today's episode include: Word-for-word questions you can use for your next customer interview Body language and expressions to avoid during the interview What to do when the...

Accompanying blogpost: The “Boomerang Method” Remarketing Strategy for SaaS The vast majority of B2B remarketing strategy uses “one-size-fits-all” messaging. But as we’ve seen, there are more efficient remarketing strategies for SaaS. The best remarketing strategies for SaaS, segment audiences based on the specific actions they take on site, and then present them with content that matches their intent. From there, by expanding your retargeting strategy beyond just the trial or demo signup...

We get many messages asking what are some of the best questions to ask during a customer interview. So in this episode, we'll be breaking down some of our favorite questions and best practices you should keep in mind when conducting such interviews.

How to improve marketing ROI during a recession with only a 10% change in 3 key SaaS marketing metrics

There are huge revenue opportunities right now in going after your competitors customers. Here's how you can make the most of that

Retention is one of the best growth levers in the next 12 months. Here's 2 retention plays that are super smart.

Pricing and packaging are huge value drivers in a SaaS business and right now, you could be missing out on a huge amount of value. Here's how to rethink your approach

We're definitely in Winter now. Here's 6 tactical things you should to do adapt to adapt your SaaS marketing during a recession.

We're in the midst of an economic downturn. Your buyers needs have changed. How should you respond?

How using a scorecard to measure and track the areas that contribute to improved SEO performance helps prioritize actions that drive meaningful growth in trials and demos

Many B2B SaaS companies tend to analyze their metrics in a vacuum. But whether you're measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another.

Why templates are so useful for SaaS marketing. And why the majority of SaaS marketers are actually missing the biggest opportunity.

How using a scorecard to measure and track the areas that contribute to improved SEO performance helps prioritize actions that drive meaningful growth in trials and demos

Many SaaS companies struggle with attributing the results they get to the marketing investments they make. Here's how we recommend you think about attribution