Spotted this on a SaaS homepage headline recently: "Supercharged software that delivers results"   If this sounds confusing to you, it's because it is.    "Hyperliquid water. That gets you wet"    Great! Now why should I buy it?    Here's the 2 part secret to writing great headlines for SaaS...

A lot of agencies view their clients as a problem. "They ask so many questions""Why do they always want a call?""Why do I need to build a business case" Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of our clients have been with us for 3 years.  No, you...