The last in our short summer spitballing episodes. This time we're talking 3 fundamental pieces to SaaS growth

In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many companies come to us who either haven’t tried it because it’s too expensive, or have tried it in a limited capacity and seen subpar results.

One of the best ways to fill your pipeline with leads is to increase the likelihood that a prospect touches your brand weekly. And so, in today's episode, you'll learn how to create an awareness strategy that does just that.

B2B SaaS companies that prioritize SEO often reach a point where they aren't sure what to do next. In this episode, we share what they should do next and how to prioritize actions including a worked example with one of our clients

For many SaaS founders, payback periods are an afterthought. Here's why they matter for your SaaS and how you can optimize them.

We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in this episode, we'll be breaking down some of our favorite questions and best practices you should keep in mind when conducting such interviews.

Sometimes, when A/B testing, marketers focus on the wrong metrics. They get too caught up in testing the little things like the color of a button only to forget the bigger pictures (revenue + the customer). So in this episode, we'll be breaking down some of these mistakes and how you can avoid them.

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don't measure this key SaaS metric at all. And if they do it's often because they offer business intelligence or financial solutions to customers. So they're already tapped into these more nuanced financial metrics. Or it's because they have CFOs who referenced this figure in their financial reports. But payback period is a key metric that you shouldn't ignore no matter what kind of SaaS company...

When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates. Sometimes, these are as low as 0.5-1%. However, we regularly see pages that we have created for clients convert between 4-14% and even as high as 20%. In this episode, we’ll share the process that we go through to get our clients these results.

Many LinkedIn influencers out there will tell you to un-gate your content. Why? So that more people can have access to it and, therefore, will likely be a customer down the line. But in our opinion, that's bad advice.

The advice ‘talk to customers’ is good – but companies should focus on building a framework for understanding their customer that goes beyond simple interviewing and includes both qualitative and quantitative inputs from across their business.

Most SaaS companies could be serving multiple customer profiles. But people who try to speak to everyone, speak to no-one. In this episode, we share how to position a SaaS when there are multiple customer profiles

How to properly plan and forecast as a Saas business. By the end of this episode, you'll learn how to manage "uneven" months and have a reliable plan for monitoring and proactively adjusting your approach to avoid being caught short.

There are several approaches that SaaS companies take when measuring their marketing. However, many of these approaches are flawed and focus too much on vanity metrics. Here at Powered By Search, we've developed a way to accurately and efficiently measure marketing that will get you better ROI from your marketing budget. Learn what our unique approach is and more in today's episode.

How using a scorecard to measure and track the areas that contribute to improved SEO performance helps prioritize actions that drive meaningful growth in trials and demos

There's a lot of different things you *can* do to meet ambitious growth goals in SaaS. But here's the 20% of activities that get you 80% of your results

Why templates are so useful for SaaS marketing. And why the majority of SaaS marketers are actually missing the biggest opportunity.

How to plan marketing for and react to tough economic periods. The trick is to not cut marketing but to take a contrarian approach as early as possible.

Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. Find out how we capitalise on the significant SEO opportunities for integration pages to acquire keyword rankings and drive high quality organic traffic.

Lots of companies want to move to product-led but very few know how to do this well. Here's how we recently helped an enterprise SaaS plan their move to product-led

You need to make the move to Google Analytics 4 as quickly as possible. But how do you do that and make it a competitive advantage for your SaaS?

A lot of people say the MQL is dead. But they're wrong. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). The secret is using them effectively in the customer lifecycle.

You’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. You need to rethink your persona strategy!

When your ad campaigns are going well and you’ve established a good lead quality, the obvious next step is to look at how you can scale them. But that's the point where most people go wrong. Here's why and how to avoid making the same mistake

Content optimization tools like Clearscope, MarketMuse and Surfer really are helpful. But most teams are using them wrong. Here's how to do it better