[Replay] How to build B2B SaaS Buyer Personas That Actually Work
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Description
You’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. You need to rethink your persona strategy!
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Published 05/30/23
Spotted this on a SaaS homepage headline recently:
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A lot of agencies view their clients as a problem.
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Published 05/23/23
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