SaaS Research: ‘Talk to customers’ is good advice but it’s not enough
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Description
The advice ‘talk to customers’ is good – but companies should focus on building a framework for understanding their customer that goes beyond simple interviewing and includes both qualitative and quantitative inputs from across their business.
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Published 05/30/23
Spotted this on a SaaS homepage headline recently:
"Supercharged software that delivers results"
If this sounds confusing to you, it's because it is.
"Hyperliquid water. That gets you wet"
Great! Now why should I buy it?
Here's the 2 part secret to writing great headlines for SaaS...
Published 05/30/23
A lot of agencies view their clients as a problem.
"They ask so many questions""Why do they always want a call?""Why do I need to build a business case"
Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of our clients have been with us for 3 years. No, you...
Published 05/23/23
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