Why we use the four I method of reporting on marketing
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Description
There are several approaches that SaaS companies take when measuring their marketing. However, many of these approaches are flawed and focus too much on vanity metrics. Here at Powered By Search, we've developed a way to accurately and efficiently measure marketing that will get you better ROI from your marketing budget. Learn what our unique approach is and more in today's episode.
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Published 05/30/23
Spotted this on a SaaS homepage headline recently:
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If this sounds confusing to you, it's because it is.
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Great! Now why should I buy it?
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Published 05/30/23
A lot of agencies view their clients as a problem.
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Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of our clients have been with us for 3 years. No, you...
Published 05/23/23
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